Panda Express Blazing Bourbon Chicken Was Created with Hot Ones
Michael Hemsworth — November 15, 2023 — Lifestyle
References: pandaexpress & brandeating
The Panda Express Blazing Bourbon Chicken has been debuted as a spicy new menu item created in collaboration with the Hot Ones YouTube show to offer diners a simple way to enjoy piquant fare. The menu item is reported to be the brand's spiciest dish yet and comes in at a medium level when compared to the Hot Ones spice scale for reference. The dish features boneless chicken bites with onions and bell peppers wok-tossed in a sweet and spicy bourbon sauce alongside a bit of Hot Ones The Last Dab: Apollo hot sauce.
The Panda Express Blazing Bourbon Chicken is a limited-edition dish making its way to a select 50 locations in the US where diners can try it out now through January 2, 2024.
Image Credit: Panda Express
The Panda Express Blazing Bourbon Chicken is a limited-edition dish making its way to a select 50 locations in the US where diners can try it out now through January 2, 2024.
Image Credit: Panda Express
Trend Themes
1. Collaborative Menu Offerings - Panda Express partnering with the Hot Ones YouTube show to create a spicy new dish showcases the trend of collaboration in the QSR industry.
2. Spicy Flavor Innovations - The introduction of the Panda Express Blazing Bourbon Chicken highlights the trend of incorporating bold and fiery flavors into fast-food menus.
3. Limited-edition Menu Exclusives - The availability of the Blazing Bourbon Chicken in select locations for a limited time reflects the trend of offering exclusive and time-limited menu items.
Industry Implications
1. Quick-service Restaurants (QSR) - The collaboration between Panda Express and Hot Ones signifies a potential disruptive innovation opportunity in the QSR industry by introducing unique menu items with popular brand partnerships.
2. Sauces and Condiments - The launch of the Blazing Bourbon Chicken, featuring the Hot Ones The Last Dab sauce, presents a disruptive innovation opportunity for sauce and condiment manufacturers to create partnerships with food chains for exclusive product tie-ins and cross-promotions.
3. Limited-time Promotions - The introduction of the limited-edition Blazing Bourbon Chicken across a select number of locations offers an opportunity for the fast-food industry to experiment with scarcity-driven marketing strategies, enticing customers with exclusive and time-limited menu options.
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