Black Rock Brewery by Josh Snodgrass Uses Raw Images

By: Jamie Danielle Munro - Published: Apr 9, 2014 • References: & packageinspiration
Black Rock Brewery has received an intriguing upgrade by student Josh Snodgrass, who used vector imaging techniques for a rebranding of the company. The result is a manly-looking brew ready for the taking.

The design in areas almost looks like it takes inspiration from ancient calligraphy, with the alphabet done in a symbolic manner. The background of the packaging is decked out in a dark, gray hue, which provides an ideal backdrop for the colorful lettering in the front. Names like Blood Orange Pale Ale make this brand stand out, because who wouldn't want a beer with a name like that?

Josh Snodgrass took Black Rock Brewery, and gave it an entirely new, masculine aesthetic with the use of his coloring techniques, as well as the vector imaging. Stats for Vector-Rendered Booze Branding Trending: Older & Mild
Research: 490 clicks in 111 w
Interest: 0.8 minutes
Concept: Black Rock Brewery
Related: 87 examples / 67 photos
Segment: Males, 18-35
Comparison Set: 32 similar articles, including: nutrition-focused branding, raw crafted branding identities, and vibrant 70s-inspired branding.