Black Rock Brewery by Josh Snodgrass Uses Raw Images

By: Jamie Danielle Munro - Published: Apr 9, 2014 • References: behance.net and packageinspiration
Black Rock Brewery has received an intriguing upgrade by student Josh Snodgrass, who used vector imaging techniques for a rebranding of the company. The result is a manly-looking brew ready for the taking.

The design in areas almost looks like it takes inspiration from ancient calligraphy, with the alphabet done in a symbolic manner. The background of the packaging is decked out in a dark, gray hue, which provides an ideal backdrop for the colorful lettering in the front. Names like Blood Orange Pale Ale make this brand stand out, because who wouldn't want a beer with a name like that?

Josh Snodgrass took Black Rock Brewery, and gave it an entirely new, masculine aesthetic with the use of his coloring techniques, as well as the vector imaging.