This Brand is Celebrating Black History Month 2016 with In-Store Panels

By: Katherine Pendrill - Feb 17, 2016
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Macy's is celebrating Black History Month 2016 by hosting a series of in-store panels. Instead of merely pledging support for greater diversity in the workplace, Macy's is taking things a step further by bringing the conversation directly into its stores.

The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards.

The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month.