Black Girl Sunscreen's Make It Matte SPF 45 Protects Women of Color
Laura McQuarrie — April 5, 2021 — Fashion
References: blackgirlsunscreen & allure
The Black Girl Sunscreen Make It Matte SPF 45 is the newest product from the brand and it sets itself apart from typical cream sunscreens. Unlike many that sit heavy on the skin and leave an undesirable white cast, this one boasts a gel-like consistency that's said to be more comparable to a lightweight serum. The silky and hydrating formula is packed with nourishing ingredients like shea butter, coconut oil, squalane and aloe vera.
WIth a formula specifically created for women of color, Mate It Matte helps to prevent sun damage, premature aging, fine lines, hyperpigmentation and dark spots. Thanks to its light and supportive texture, the vegan, cruelty-free and reef-friendly sun care product is perfect for wearing under makeup.
WIth a formula specifically created for women of color, Mate It Matte helps to prevent sun damage, premature aging, fine lines, hyperpigmentation and dark spots. Thanks to its light and supportive texture, the vegan, cruelty-free and reef-friendly sun care product is perfect for wearing under makeup.
Trend Themes
1. Gel Sunscreens - The rise of gel sunscreens that provide smoother texture and better coverage compared to traditional cream sunscreens provides an opportunity for new entrants to explore the market niche.
2. Ethnic-specific Skincare - Developing skincare products tailored to the unique needs and concerns of specific ethnic groups, such as women of color, presents a clear opportunity for future innovation.
3. Sustainable Sunscreen - As consumers become more environmentally conscious, there is a growing demand for reef-friendly, cruelty-free and vegan sun care products, presenting an opportunity for the industry to innovate and cater to this consumer demand.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the potential of creating sun care products that are tailored to the specific needs and concerns of different groups of consumers.
2. Cosmetics Industry - The cosmetics industry can develop and market makeup that is compatible with sun care products, especially gel sunscreens that have lighter textures.
3. Eco-friendly Industry - The demand for environmentally-friendly and sustainable sun care products presents an opportunity for businesses in the eco-friendly industry to create innovative solutions that cater to this growing market.
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