With one of the busiest shopping weekends of the year fast approaching, this Black Friday shopping planner infographic gives you some insights into what to expect both from stores and fellow shoppers.
The hyper-consumerism that's perpetuated by Black Friday and Cyber Monday sometimes causes conflict between shoppers. Unfortunately, 78% of shoppers surveyed said they've engaged in an argument with another shopper over a product. 81% say they've witnessed an argument, but luckily only 15% say they've been involved in a physical altercation with another shopper to get to an item first.
While Black Friday is ripe with in-store sales, shoppers can take a little solace in knowing that physically purchased sales will drop by 5% this year, while online sales (even on Black Friday) will rise 12%. That means there will be less people in the stores and more people at home.
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Concept: Black Friday Shopping Planner
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Segment: Females, 18-55+
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