With one of the busiest shopping weekends of the year fast approaching, this Black Friday shopping planner infographic gives you some insights into what to expect both from stores and fellow shoppers.
The hyper-consumerism that's perpetuated by Black Friday and Cyber Monday sometimes causes conflict between shoppers. Unfortunately, 78% of shoppers surveyed said they've engaged in an argument with another shopper over a product. 81% say they've witnessed an argument, but luckily only 15% say they've been involved in a physical altercation with another shopper to get to an item first.
While Black Friday is ripe with in-store sales, shoppers can take a little solace in knowing that physically purchased sales will drop by 5% this year, while online sales (even on Black Friday) will rise 12%. That means there will be less people in the stores and more people at home.
What Makes This Trend Stand Out
- Online Shopping
- Physical purchased sales will drop by 5% this year, while online sales (even on Black Friday) will rise 12%, indicating an opportunity to leverage online platforms to reach more potential customers.
- Conflict Resolution
- 78% of shoppers surveyed said they've engaged in an argument with another shopper over a product, highlighting a need for conflict resolution strategies by retailers.
- Crowd Management
- 81% say they've witnessed an argument, and although only 15% say they've been involved in a physical altercation with another shopper, retailers could implement crowd management tactics to ensure a safe shopping experience for all customers.
Sectors Adopting This
- Ecommerce
- The rise of online sales on Black Friday highlights an opportunity for ecommerce retailers to capitalize on the growing trend of online shopping.
- Retail
- Retailers should focus on developing conflict resolution strategies and crowd management tactics to ensure a positive in-store shopping experience for customers.
- Technology
- The shift towards online shopping presents opportunities for technology companies to develop innovative solutions to enhance the online shopping experience.
