Sadie Jones was buried in her most precious possession. Well, not quite. When Mrs, Jones passed away 5 years ago, she was buried in a cell-phone shaped coffin. Apparently, she loved her cell phone that much.
Now Mr. Jones is claiming she is spooking him by sending him and the rest of the family text messages.
"He claims the call was from his own home number, but there was nobody in the house. But when he entered the house, it smelled like cigarettes and her perfume. Frank also claims that his late wife has been sending them all SMSes from beyond the grave with words that Sadie would say, but no number. Isn't that just like a wife? She nags you through life, nags you from the grave and just like when she was living, what the hell can you really do about it but try to block it out?"
Implications - Today's selfcentric consumer wants to express themselves, even in the after life.
Stats for Cell Phone-Shaped Coffins
Trending: Older & Chilly
Research: 4,485 clicks in 425 w
Interest: 2.2 minutes
Concept: Cell Phone-Shaped Coffins
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
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Cell Phone-Shaped Coffins
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