Diesel's 'Pete the Meat Puppet' Campaign

By: Elsa Blaine - Published: Dec 12, 2008 • References: diesel & changethethought
The latest of Diesel's videos, 'The Rise and Fall of Pete the Meat Puppet,' is some strange stuff indeed. It's the story of a boy who was created by a childless butcher. After the death of momma, he thumbed it down the road and got a job scrubbing toilets at a fast food joint called Circus Burger.

From there he shot to stardom and the trappings of fame. This lead to scandalous issues with cows, selling his body on the streets and cheating on his wife. Apparently poor Pete was so desperate one night he had to, "eat his own leg."

So what exactly does this have to do with jeans and perfume? I don't have a clue, but I played the video for a few seconds at home and my husband is singing the tune right now. Stats for Bizarre Meatvertising Trending: Older & Buzzing
Research: 11,826 clicks in 388 w
Interest: > 3 minutes
Concept: Bizarre Meatvertising
Related: 69 examples / 53 photos
Segment: Females, 18-55+
Comparison Set: 25 similar articles, including: bathing in strangers' hair, fetishvertising, and interactive store windows.