What a fun way to source your employees: Tell the pool of talent that the best don’t get caught, they get hired. I guess that’s how anti-virus and hacking software corporations roll.
The idea is to encourage people with swift fingers at hacking and destroying to join the good side and work for Bitdefender.
The humorous print ads by Publicis, Bucharest feature black and white shots of fingers going through different stages of being booked: being handcuffed, having their mugshot taken and standing in a line of suspects.
The ads were photographed by Dragos Ometita who also served as art director alongside creative director Razvan Capanescu.
Stats for Fingers as Captured Criminals
Trending: Older & Chilly
Research: 4,311 clicks in 400 w
Interest: 4 minutes
Concept: Fingers As Captured Criminals
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: hands as a canvas 3, artvertising with hands, and designer visual directories.
Fingers as Captured Criminals
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