Mistik Source's Bio-Pure Branding Includes French & English

By: Laura McQuarrie - Published: Jun 12, 2014 • References: mistiksource & thedieline
Mistik Source is a line of bio-pure biodegradable shampoo and natural foaming bath products that are safe, made from renewable sources, free of toxins and synthetic ingredients. While this is all fine and well, even with all of these good things going for it, it's difficult to stand out in a sea of green products. For this reason, Mistik Source consulted Mookai Communications to develop a packaging that would help it stand out in the competitive market.

The new packaging for the Montreal-based brand features bold type that's overlayed with a couple extra letters that make both the English/French translations of words visible. Since the startup has a low budget for advertising, the packaging needed to have maximum impact, which definitely comes across in its playful and bright design. Stats for Playful Bilingual Packaging Trending: Older & Mild
Research: 1,727 clicks in 101 w
Interest: 1.4 minutes
Concept: "bio Pure"
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: basic-focused branding, diy dry shampoos, and magnetic shampoo wrappers.