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Social Recommendation Platforms

Bingie Emphasizes Word-of-mouth Recommendations for Movie & Shows

— August 26, 2020 — Life-Stages
Bingie is a new social recommendation platform that helps family and friends discuss and share what to watch next and the app is officially available to download at the iOS App Store. The platform was designed to streamline the decision process and puts an emphasis on word-of-mouth recommendations from the user's close circle.

“We created Bingie to give people the ultimate entertainment recommendation app that is primarily conversation-focused and built for the user,” said Joey Lane, CEO of Bingie. “There are so many services and algorithms throwing recommendations at you, but when it comes down to it, we trust those closest to us to actually give us worthwhile show and movie suggestions. The sharing of shows and movies, the commenting, the debate, the opinions, the back and forth—that’s where the magic of Bingie is.”

Bingie is simple to use. Users can easily search to find content across streaming services and share recommendations with the friends you invite to join. Once a user shares a recommendation, they can create a conversation around the show or movie to share opinions in the app. Lastly, each time a friend recommends a show or movie, it will be added to your 'Watchlist,' so users never have to struggle with what to watch next.

Image Credit: Bingie
Trend Themes
1. Social Recommendation Platforms - Disruptive innovation opportunity: Create a social recommendation platform that focuses on word-of-mouth recommendations from friends and family.
2. Streamlining Decision Process - Disruptive innovation opportunity: Design an app or platform that simplifies the process of making decisions by providing relevant recommendations.
3. Conversation-focused Entertainment Apps - Disruptive innovation opportunity: Develop an entertainment app that emphasizes conversations, debates, and opinions among users to enhance the sharing of shows and movies.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity: Integrate recommendation features into streaming services to enhance the user experience and provide personalized suggestions.
2. Social Networking - Disruptive innovation opportunity: Combine social networking and entertainment platforms to create a space where users can easily discuss and share recommendations with friends.
3. Decision Support Tools - Disruptive innovation opportunity: Develop decision support tools or apps that assist users in making choices by gathering opinions and recommendations from their social circle.
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