Microsoft has officially added to the long list of hated corporate jingles. 'Bing, bing, bing goes the Internet'? Really? The Bing jingle is downright painful, and these poor children were dragged into the melee.
The Bing jingle makes you wonder what Microsoft was thinking. Involving schoolchildren in the battle to defeat Google search is just desperate. The Bing jingle screams desperate, actually. If you get songs stuck in your head easily, then this video is not for you.
Implications - Using YouTube as a marketing outlet has been proven very successful by a variety of brands including Bing, Old Spice and Juicy Fruit. To connect to a younger demographic, cutting edge companies are looking to online video to further their brand awareness and go viral.
Corporate Kiddie Sing-Alongs
More Stats +/-
80 Cases of Microsoft Influence
New Storefront Ventures
Viral Commercial Fails
Viral Microblogging Buyouts
Marketing Against Google