The Bing jingle makes you wonder what Microsoft was thinking. Involving schoolchildren in the battle to defeat Google search is just desperate. The Bing jingle screams desperate, actually. If you get songs stuck in your head easily, then this video is not for you.
Implications - Using YouTube as a marketing outlet has been proven very successful by a variety of brands including Bing, Old Spice and Juicy Fruit. To connect to a younger demographic, cutting edge companies are looking to online video to further their brand awareness and go viral.