Is the 'Bing Goes the Internet' Bing Jingle Annoying or Clever?

By: Jessica Marcel - Published: Oct 31, 2009   Updated: Aug 16 2011 • References: bing & techcrunch
Microsoft has officially added to the long list of hated corporate jingles. 'Bing, bing, bing goes the Internet'? Really? The Bing jingle is downright painful, and these poor children were dragged into the melee.

The Bing jingle makes you wonder what Microsoft was thinking. Involving schoolchildren in the battle to defeat Google search is just desperate. The Bing jingle screams desperate, actually. If you get songs stuck in your head easily, then this video is not for you.

Implications - Using YouTube as a marketing outlet has been proven very successful by a variety of brands including Bing, Old Spice and Juicy Fruit. To connect to a younger demographic, cutting edge companies are looking to online video to further their brand awareness and go viral. Stats for Corporate Kiddie Sing-Alongs Trending: Older & Average
Research: 2,767 clicks in 342 w
Interest: > 3 minutes
Concept: Corporate Kiddie Sing-Alongs
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: new storefront ventures, 80 cases of microsoft influence, and viral commercial fails.