This Billboard Print Campaign Focuses on the Fans

By: Shelby Lee Walsh - Published: Apr 13, 2010 • References: billboard & adsoftheworld
Billboard's new print campaign is an interesting look at the music industry. With the slogan, "Music. See what it's made of," the print ads drive home that it is the fan's support that makes music possible and not just the artist themselves.

This Billboard print campaign was created in collaboration with advertising agency AlmapBBDO in Sao Paulo, Brazil and Executive Creative Director Marcello Serpa.

If there is anything I love more than a good marketing campaign, it's music. Stats for Zoomed-Up Rockstars Trending: Older & Chilly
Research: 2,832 clicks in 319 w
Interest: 4 minutes
Concept: Billboard Print Campaign
Related: 40 examples / 31 photos
Segment: Males, 18-35
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