Musical Icon Campaigns
The Billboard Magazine ads are filled with letters of the alphabet which are are actually little nuggets of information. The idea is you’ll miss the message if you don’t look closely enough. With artists like Madonna and Lady Gaga, readers will definitely something interesting they hadn’t known before.
Accompanied with the caption “Music. Read what it’s made of,” these Billboard Magazine ads are perfectly pleasing to both your eyes and ears.
Implications - Advertisements that relate to its customers are more effective than those which only use attractive imagery. Consumers who aren’t easily swayed find campaigns that feature a familiar aspect more appealing. In order to draw in more buyers, companies could focus on creating more effective imagery.