Eco Friendly Fold-Up Bike
Cube Urban Street
It is fantastic when unfolded and ready to ride and when it is folded, it's small enough to carry to your walk-up or stash in the closet.
Implications - Consumers are looking to purchase products that minimize the amount of space needed for storage. Concepts such as this Cube's Urban Street bicycle are highly popular as they are able to solve storage problems while still maintaining the quality of the original, but not storage-friendly product.