Talented

100 'White Is The New Green' Innovations

By: Alexandra Choli - Published: Feb 21, 2009
White is pure, nature is pure, nature is green, hence white is green… It sounds like a logic argument gone wrong; or maybe not.

Artists and inventors around the world are embracing the purity of the color white to heighten and celebrate the eco-friendliness of their creations. The environment needs our full support and designers are employing all means to reinforce the global trend that is eco-conscience, a trend that hopefully soon will develop into custom.

So here is a collection of innovative greens that pose in white.