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The Bike NYC campaign encourages urban cyclists. Considering how congested the traffic can be in the Big Apple, mostly because of those iconic yellow cabs that happen to make an appearance in almost all of the images in the print ads, bicycles are a great alternative. Not only does it save money, the environment and often time, it also provides some much-needed activity.

Nevertheless, the Bike NYC campaign focuses on other messages such as "The Bus Stops" and "Individual But Not Alone." These messages appear as road surface markings, directing people just as real ones would. More than encouraging bikers, the Bike NYC campaign also provides some insight on how to be better commuters.

The Bike NYC campaign was conceived and executed by the ad agency Mother.