Bianco Footwear Homolicious Ads

By: mediterranean - Published: Dec 4, 2008 • References: bianco & homotography.blogspot
Who wouldn’t want more shoes? Bianco Footwear has a fast solution on "How to double your collection" of shoes. What’s the idea? Go gay and get a boyfriend/girlfriend with your same shoe size!

The award winning campaign by ‘& Co’, Denmark shows male and female gay couples enjoying an intimate embrace while looking content and happy now that they have access to more shoes.

If you’re not already gay, you must really, really love shoes to follow their advice :)

The campaign was done with creative director Thomas Hoffmann, art directors Thomas Hoffmann, Martin Storgaard and Jesper Schmidt. Stats for Gayvertising Shoes Trending: Older & Buzzing
Research: 18,257 clicks in 390 w
Interest: > 3 minutes
Concept: Gayvertising Shoes
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: homosexual media celebrations, ads to turn straight men gay, and shoppers as hunters.