Dual-Action Complexion Applicators

PÜR Cosmetics' BHOLDER Includes a Silicone Center

PÜR Cosmetics' BHOLDER Dual-Action Complexion Applicator offers a unique solution for applying liquid, cream and powder complexion products that fuses the benefits of a sponge with a brush. The makeup and skincare product applicator combines cruelty-free, synthetic bristles with a silicone center that allows for smooth, natural, full-coverage looks to be achieved.

Depending on the products used, there are plenty of different ways to make the most of the brush's unique design. When it comes to working with liquids, PÜR recommends applying them directly to the silicone component at the center of the brush. For applying a cream contour, PÜR suggests first applying concealer or foundation to the face before blending to achieve the desired finish.

Dual-action Complexion Applicators
PÜR Cosmetics' BHOLDER offers a unique solution for applying complexion products by combining a sponge with a brush.

Who This Affects Most

Makeup and Skincare
The BHOLDER applicator presents an opportunity for innovation in the makeup and skincare industry by offering a versatile tool for different types of complexion products.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 59%
Freshness 9%