Created by advertising agency ACW Grey in Tel Aviv, Israel, the Bezeq NGN ads feature the movies 'Kill Bill' and 'The Big Lebowski' in the form of to go boxes. Images from Kill Bill are featured on a Chinese take out box while The Big Lebowski is spread all over a fast food burger box. The idea of downloading movies at amazingly quick speeds is conveyed perfectly within these images.
Check out the Bezeq NGN ads for a look into what it means to get what you want faster.
Implications - Advertisements that combine popular culture within the selling concept attract consumers who want to relate to their favorite characters in the media. Companies could focus on this desire when developing their newest campaigns in order to increase sales.