This Beyonce commercial, created to help promote her H&M collection, has a distinctly island vibe.
Directed by Jonas Åkerlund, the video showcases Beyoncé in various summer looks, perfect for the sunny sands of the beach. She is featured doing what she does best -- being amazing. The fashion commercial also introduces Beyoncé as Mrs. Carter, which is a clear promotional ad for upcoming world tour. To the delight of fans, the video also gives a sneak peek at Beyonce's new song.
The irresistibly catchy tune of her song adds that special Beyoncé touch that will surely catapult this video to viral success. After watching this video, you'll constantly be playing it on repeat.
Stats for Diva Musical Commercial Campaigns
Trending: Older & Mild
Research: 435 clicks in 160 w
Interest: > 3 minutes
Concept: Beyonce Commercial
Related: 74 examples / 57 photos
Segment: Neutral, 12-55+
Comparison Set: 27 similar articles, including: mini grammy attendees, pop star swim campaigns, and animated celebrity makeovers.
Diva Musical Commercial Campaigns
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