This Beverage Packaging Concept Mimics the Shape of a Coconut

By: Laura McQuarrie - Dec 12, 2014
References: behance.net & packagingoftheworld
For those who don't live somewhere tropical and aren't able to sip coconut water fresh from an actual coconut, this beverage packaging concept from Sabyasachi Kuila and Ankur Sahay provides the next best thing.

The COQUA juiceboxes are shaped in such a way so that together, they form a full coconut shape that can easily be carried with a handle. Individually, the juiceboxes make it so that you can grab a "slice" of the whole coconut and enjoy a portion of the whole thing. The unique shape of the carton makes it so that the sides of the juicebox that are angled towards the inside can be printed with product information, without disrupting the printed coconut imagery on the outside.