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Betulla Store by Carola Vannini is Fit for a Princess

By: Katherine Vong - Published: • References: carolavannini & retaildesignblog.net
Take one step into the Betulla store in Rome and you might think you've entered a fairytale castle. Designed by Carola Vannini Architecture, the Betulla store combines modern design with a classic, old-world elegance that creates an undeniably majestic ambiance perfect for the boutique's high-fashion offerings.

The Betulla store features a monochromatic color scheme of slate and white, as well as stunning contrast between wood and concrete, all of which come together to create a chic and mystical feel. The displays and accents are minimal, with subtle black iron piping and elegant, embellished hooks providing a place to display the store's wares. Other design accents include lovely Victorian-esque chairs, a beautiful chandelier and stone benches that elegantly blend into the walls. Stats for Fairytale-Inspired Shop Interiors Trending: Older & Buzzing
Traction: 30,921 clicks in 142 w
Interest: 4 minutes
Concept: Betulla Store
Related: 108 examples / 83 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: traveling fashion boutiques, deluxe domestic playground equipment, and green-hued eatery interiors.