Better Together Undergoes a Packaging Redesign

By: Vasiliki Marapas - Nov 5, 2014
References: chasedesigngroup & thedieline
The Better Together brownie brand operates on the principal that high-quality, preservative-free ingredients are the foundation of "better baked goods."

Unfortunately, the original packaging design for the brand fell flat in conveying the high quality of the product inside. Founders Todd and Kestra Kelly looked to Chase Design Group to revolutionize their brand's aesthetic and gain wider distribution.

The designers got to work, creating hand-drawn patterns and illustrations that showcase the brand's key ingredients. These illustrations were interspersed with typographic and graphic elements that add a contemporary twist. Finally, the 'Heartpersand' figure fortifies the notion that every brownie is made with love -- not to mention, it acts as a visual reminder that some things are truly better together.