The Bershka F/W 2012 Campaign is Studded with Functional Fashion

By: Alexandra Serrano - Published: • References: bershka & designscene.net
With its emphasis on wearable streetwear the Bershka F/W 2012 Campaign makes the Spanish retailer's collection a standout in the affordable fashion market.

A picturesque depiction of fall fashion, this ad campaign has Bershka playing up the individuality factor. Captured by photographer Mark Hunter, the playful campaign gives off an unabashedly cool vibe. Contributing to the hip effect are top models Alexandre Cunha and Nils Butler as styled by Angela Esteban Librero, who gives the eclecticism of the collection a touch of edgy urban mode.

Bershka's F/W 2012 offerings for women include layerable pieces like a faux-shearing vest, studded denim crop jacket, printed pants and knits galore. For men, relaxed slim trousers, knit cardigans and an emphasis on a proper spread collar. The collection boasts an air of utility that is also hyper-hip for the put-together urbanite. Stats for Urbanite Utility Wear Trending: Older & Warm
Traction: 5,327 clicks in 120 w
Interest: 4 minutes
Concept: Bershka F/W 2012 Campaign
Related: 109 examples / 84 photos
Segment: Neutral, 12-35
Comparison Set: 40 similar articles, including: luxuriously moody ads, fun-loving hipster spreads, and summer road trip campaigns.