The Berry Cup Range from Berry Global is Reusable
Michael Hemsworth — October 17, 2023 — Eco
References: berryglobal & foodbev
The Berry Cup Range is a new lineup of reusable plastic cups from Berry Global targeted towards the foodservice industry as a way to satisfy increasing demand for alternatives to single-use packaging. The cup range includes a wide array of sizes suited for hot and cold drinks, soups and more, which positions them well for a variety of scenarios. The cups are crafted using a high-quality polypropylene that's food-safe and easy to recycle after use once they've reached the end of their life cycle.
Product Designer Emma Gundersen spoke on the Berry Cup Range saying, "We aimed to create a range of plastic cups that is not only reusable but also serve as a canvas for customised expressions for individual businesses. The unique rib structure makes the cups visually appealing and adds a touch of elegance. On top of that, customers can create their own unique look for their brands by playing with the In-Mould Labelling (IML) space and having logos and messages printed on the cup.”
Product Designer Emma Gundersen spoke on the Berry Cup Range saying, "We aimed to create a range of plastic cups that is not only reusable but also serve as a canvas for customised expressions for individual businesses. The unique rib structure makes the cups visually appealing and adds a touch of elegance. On top of that, customers can create their own unique look for their brands by playing with the In-Mould Labelling (IML) space and having logos and messages printed on the cup.”
Trend Themes
1. Reusable Foodservice Cups - The Berry Cup Range offers a reusable alternative to single-use packaging, catering to the increasing demand for sustainable options in the foodservice industry.
2. Versatile Cup Design - The wide array of sizes in the Berry Cup Range makes them suitable for a variety of scenarios, from hot and cold drinks to soups and more.
3. Customizable Branding - The In-Mould Labelling (IML) space on the Berry Cup Range allows for customized expressions, such as logos and messages, to be printed on the cups, offering unique branding opportunities for businesses.
Industry Implications
1. Foodservice Industry - The Berry Cup Range disrupts the foodservice industry by providing a reusable alternative to single-use packaging, catering to consumer demand for sustainable options.
2. Plastic Packaging Industry - The Berry Cup Range presents a disruptive innovation opportunity for the plastic packaging industry as it encourages a shift towards reusable and recyclable materials, reducing reliance on single-use plastics.
3. Custom Branding Industry - The In-Mould Labelling (IML) space on the Berry Cup Range creates an opportunity for the custom branding industry to offer personalized printing services to businesses, helping them create unique expressions for their brands.
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