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The Bennetton ‘UNHATE' Campaign Unites World Leaders

By: Taylor Keefe - Published: • References: benetton & highsnobiety
The images from the United Colors of Bennetton ‘UNHATE’ campaign will surely put political figures who have resisted cameras back in the spotlight. The pictures are part of an initiative to help raise awareness about political, social and religious indifference, as well as to drum up a little controversy.

The Bennetton UNHATE campaign truly is an eye-catcher. At first glance, you quickly become shocked at what you're looking at. Is President Obama really kissing the Chinese leader Hu Jintao? Did he just put the moves on Venezuelan President Hugo Chavez? Oh snap, Pope Benedict XVI is getting it on with Ahmed Mohamed el-Tayeb, a prominent Imam for a mosque in Cairo. The images of reconciliation, as provocative as they may be, do give a sense of hope to easing the indifference and tension pertaining to faith, politics and ideas.

The ads are shocking to say the least, but they are also rather effective at grabbing your attention. Stats for Provocative Political Makeout Ads Trending: Older & Popular
Traction: 22,521 clicks in 157 w
Interest: 4 minutes
Concept: Bennetton Unhate Campaign
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: politicians on late night tv, provocative political spreads, and negative political advertising.