Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Masked Allergy Ads

The Benadryl 2011 Campaign Shows That "Allergies Can Attack at Any Time"

— May 25, 2011 — Marketing
The Benadryl 2011 ad campaign encourages people to be ready at all times when it comes to allergies. Put together in perfect time for peak allergy season, it offers a beacon of hope for those who suffer from annoying symptoms such as sneezing, drowsiness and more.

Conceived by London-based ad agency JWT, the Benadryl 2011 ad campaign not only prepares people for the onslaught of these symptoms, but also encourages them to fight back against them as well. The weapon of choice is obviously Benadryl.

With the slogan, "Allergies can attack at any time," the Benadryl 2011 ad campaign further drives home the message that you can't be too prepared. I love that the masked people are armed with the things that are probably at the root of their allergies.
Trend Themes
1. Allergy Prep - Brands can help customers prepare for allergy season by encouraging them to have allergy medication on hand.
2. Allergy Defense - Products that promote being ready for allergy attacks can also reinforce the idea of taking a proactive approach to health and wellness.
3. Allergy Empathy - Creative campaigns that highlight the symptoms and experiences of allergy sufferers can help brands connect with their target audience on a personal level.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies have an opportunity to market their allergy medication as a necessary part of allergy prep and defense.
2. Wellness - Brands in the health and wellness industry can create products and campaigns that promote proactive allergy defense and empathy for allergy sufferers.
3. Marketing and Advertising - Advertising agencies can create campaigns that highlight the personal experiences of allergy sufferers and encourage them to take a proactive approach to managing their symptoms.
2.2
Score
Popularity
Activity
Freshness