The New Ben & Jerry’s ‘Wich Range is Designed for the Summer Months

By: Katherine Pendrill - Mar 7, 2016
References: benjerry & foodbev
The new Ben & Jerry's 'Wich range gives consumers a delicious way to start preparing for the summer months. Instead of simply offering consumers a new flavor of its famous ice cream, the brand has repackaged its best-selling varieties in the form of two tasty ice cream sandwiches.

The new Ben & Jerry's 'Wich line consists of two types of Fairtrade ice cream sandwiches. The Cookie Dough 'Wich consists of cookie dough ice cream sandwiched between two soft-baked chocolate chip cookies, while the Chocolate Fudge Brownie 'Wich is made up of chocolate brownie ice cream stuffed between two double chocolate chip cookies. Both flavors are available in single packages, multi-packs, eight-count mini packs and tubs.

With summer only a few months away, the new collection gives consumers a whole new way to enjoy their favorite Ben & Jerry's flavors.