The 'Bellabeat Leaf' Tracker Comes in Textured Packaging

By: Mishal Omar - Nov 23, 2016
References: behance.net & packagingoftheworld
The Bellabeat Leaf is a piece of jewelry that doubles as a fitness tracker and graphic designer Iva Jankov created packaging for the product.

The boxes are offered in two different colors, black and white, and they reveal a textured pattern that resembles sound waves. In the middle of those waves there is a small space in which the Bellabeat Leaf is able to fit snugly and without being vulnerable to breakage. The creative way of packaging this fitness tracker works to emphasize its second function – that it is a decorative piece of jewelry and not simply a tech device.

This fitness tracker's packaging works to keep the device safe while ensuring that its attractive design is on full display.