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The Belgian Olympic Committee Shows Athletes Without Snow

By: Laura McQuarrie - Published: • References: creativecriminals
The Belgian Olympic committee had this inspiring video put together before the Sochi 2014 Winter Games, communicating a simple message in an artful black and white video — “In Belgium we don't need mountains to win a medal.”

The video shows Belgian snowboarders prepping for the upcoming winter sporting events on dirt hills and flat grassy lands in Belgium, with just as much finesse as any athlete in a colder climate who would practice on a sloped snow-covered mountain.

The gorgeous video comes from the BBDO agency and truly shows creativity, as well as the spirit of Belgian Olympic athletes and the kind of determination they will be bringing to compete at next year’s sporting events in Sochi. Stats for Improvised Olympic Practice Videos Trending: This Year & Mild
Traction: 260 clicks in 42 w
Interest: > 3 minutes
Concept: Belgian Olympic Committee
Related: 65 examples / 50 photos
Segment: Males, 18-35
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