Visuals of Things Getting Better With Time Edit
A Bela Sintra: Hitler, Peacocks

To illustrate that “Some things get better with time”, wine brand A Bela Sintra released this campaign that compares things over a longer period of time. The print ads consist of two light hearted prints and two war-related ads.

We have an ugly baby peacock in January before he becomes a breathtaking beauty come July, and a comparison between Saint Tropez in 1950 (with a picture of a woman in a swimming suit that covers most her body) and 2007 with a topless shot. Then we have more serious ads with one showing a picture of Adolf Hitler in 1939 and another blank one in 1946 indicating his death. The last one is a mushroom shaped nuclear explosion in 1945 compared to a tasty looking mushroom vegetable in 2007.

The campaign was created by Giovanni + DraftFcb ad agency in São Paulo, Brazil with creative directors Adilson Xavier, Ricardo John and Sidney Araújo, and art director / Copywriter Sidney Araújo.