AB InBev Has Announced Budweiser is Now Brewed with Renewable Energy
Michael Hemsworth — February 5, 2019 — Eco
AB InBev has announced a new beer brewing initiative that will see all of the brand's Budweiser beer brewed in Canada made with 100% renewable energy. The new sustainability move from the brewing brand comes as part of an agreement with Direct Energy that helps the company move towards its goal of brewing beer with 100% renewable electricity on a global scale by 2025. The beer brewing initiative will be communicated to consumers through a new symbol that can be found on cases of beer made with the eco-friendly energy alternative.
Speaking about the new initiative, Labatt Breweries of Canada VP of Marketing, Todd Allen, said, "Beer is intimately tied to the environment it comes from and brewing our beer relies on a healthy environment. Through this initiative, we can make sure that every watt we use to brew Budweiser helps green Canada’s electricity grid and contributes to our long-term business sustainability."
Speaking about the new initiative, Labatt Breweries of Canada VP of Marketing, Todd Allen, said, "Beer is intimately tied to the environment it comes from and brewing our beer relies on a healthy environment. Through this initiative, we can make sure that every watt we use to brew Budweiser helps green Canada’s electricity grid and contributes to our long-term business sustainability."
Trend Themes
1. Renewable Energy Brewing - The use of renewable energy in beer brewing is a growing trend, offering opportunities for breweries to align with sustainability goals and appeal to environmentally conscious consumers.
2. Global Sustainability Goals - Breweries setting ambitious goals for sustainability, such as brewing beer with 100% renewable electricity on a global scale by 2025, open doors for innovation in energy-efficient brewing methods and technologies.
3. Eco-friendly Packaging - The introduction of a new symbol on beer cases made with eco-friendly energy alternatives highlights the trend towards eco-friendly packaging, creating opportunities for the development of sustainable packaging solutions in the brewing industry.
Industry Implications
1. Beer Brewing - The beer brewing industry can adapt to the trend of renewable energy brewing by investing in renewable energy sources and implementing sustainable practices throughout the brewing process.
2. Renewable Energy - The renewable energy industry can collaborate with breweries to develop specialized energy solutions for beer brewing, such as solar or wind-powered breweries, driving a greener and more sustainable approach to the production process.
3. Packaging and Labeling - The packaging and labeling industry can seize the opportunity to develop eco-friendly packaging solutions for the beer industry, catering to the demand for sustainable packaging options and enhancing brand image.
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