Superstar

Pressed Blossoms Make for a Beautiful Funeral Home Campaign

By: Gil Haddi - Published: May 14, 2013 • References: isbbdo.co.jp and spoon-tamago
Advertising agency I&S BBDO was approached by the Nishinihon Tenrei funeral home service to create a beautiful funeral home advertisement that would set it apart from the rest.

This was a challenge because in Japanese culture, straying from the traditional black and white color palette of a funerary procession is considered taboo and can be viewed as disrespectful. Using delicately pressed flowers in a brilliantly colorful display arranged as an anatomically correct skeletal figure served to balance respect for the departed while demonstrating that this funeral home offers more than the average black and white services.

Staying true to the client's ethos of remembering and celebrating a life that has passed, I&S BBDO created a beautiful funeral home advertisement that stands out.