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The Beautiful and Bald Barbie Movement Moves Mattel to Action

By: Meghan Young - Published: • References: talentzoo & neatorama
It is not every day that an online movement like the Beautiful and Bald Barbie inspires a mega corporation like Mattel to not only follow up on the fight for a more meaningful doll, but to actually create one. A Facebook page was put together earlier this year, challenging Mattel to design a doll that would "help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania," as well as for those who are having trouble coping with a mother, sister, friend or aunt experiencing hair loss.

Mattel responded despite having "a policy of not forwarding unsolicited product ideas to our design teams," stating that they will make a Beautiful and Bald Barbie. It will not be put on the market, but instead donated to children's hospitals and other charity outlets across the United States. The Barbie will come with wigs, hats, scarves and other accessories for the kids to play with. Stats for Hairless Iconic Dolls Trending: Older & Chilly
Traction: 2,713 clicks in 127 w
Interest: 2.8 minutes
Concept: Beautiful And Bald Barbie
Related: 75 examples / 58 photos
Segment: Females, 18-55
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