Bearded Lady Bourbon is pushing the limits of gross in these three print ads. The ads show three distinctly disgusting scenarios and imply that Bearded Lady Bourbon is the solution. Bearded Lady Bourbon is a cola/bourbon cooler with between 6.5% and 8% alcohol.
The first ad shows a transgender woman standing up while urinating into a urinal. The second ad shows an officer putting Vaseline oil on her fingers while wearing a white safety glove. The implication of this ad is an anal search is about to happen. The third ad shows a really dirty plane full of sketchy characters.
While these ads absolutely give audiences the impression Bearded Lady Bourbon is an edgy drink, the immediate reaction is not one synonymous with a good time. In this way, these Bearded Lady Bourbon print ads go against the grain of popular advertising philosophy.
Stats for Uncomfortably Edgy Alcohol Ads
Trending: Older & Average
Research: 1,730 clicks in 173 w
Interest: 1 minutes
Concept: Bearded Lady Bourbon
Related: 46 examples / 35 photos
Segment: Males, 12-55
Comparison Set: 17 similar articles, including: gamer-themed energy drinks, recycling-reliant cups, and drug-detecting cocktail cups.
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Uncomfortably Edgy Alcohol Ads
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