The Bearaby Hugger is a Queen-Size Weighted Knit Blanket for Two
Laura McQuarrie — April 3, 2021 — Art & Design
References: bearaby & fastcompany
The Bearaby Hugger is the weighted blanket brand's newest creation and its queen-size weighted comforter was created in response to consumer demand for a larger version of its comforting Napper blanket. The Hugger is designed to provide the therapeutic benefits of weighted blankets in the largest available form from the brand to date.
Unlike many weighted blankets that rely on pockets of glass or plastic beads to create comforting pressure, Bearaby sets itself apart with heavy, cozy knits that are breathable. Made with 100% cotton, the large weighted blanket comes in a neutral Hedge Hue shade that promises to flatter any bedroom.
As it stands, the brand is introducing the Hugger as a limited-edition item and it hopes the product will become part of its core collection.
Unlike many weighted blankets that rely on pockets of glass or plastic beads to create comforting pressure, Bearaby sets itself apart with heavy, cozy knits that are breathable. Made with 100% cotton, the large weighted blanket comes in a neutral Hedge Hue shade that promises to flatter any bedroom.
As it stands, the brand is introducing the Hugger as a limited-edition item and it hopes the product will become part of its core collection.
Trend Themes
1. Large Weighted Blankets - The trend towards larger, more comfortable weighted blankets with therapeutic benefits offers opportunities for new product development and differentiation
2. Breathable Weighted Materials - Trend towards new, innovative materials that provide comfortable pressure, such as Bearaby's heavy, cozy knits, could disrupt the traditional use of glass or plastic beads
3. Expansion of Limited Edition Items - The trend of expanding limited edition items as part of a core collection could offer opportunities for exclusive, high-demand products
Industry Implications
1. Home Textiles - Innovations in weighted cotton comforters, like Bearaby's Hugger, could disrupt the conventional textile industry with new, therapeutic products
2. Sleep Aids - Larger, more comfortable weighted blankets with relaxing benefits may offer opportunities for innovation in the sleep aids industry
3. Direct-to-consumer Retail - Expanding limited edition items, like Bearaby's Hugger, as part of a core collection provides opportunities for small retailers to differentiate from traditional retail and e-commerce models
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