The Bayer Nazol Campaign is Filled With Groovy Illustrations

By: Meghan Young - Published: Dec 6, 2011 • References: bbdo & ibelieveinadv
For many, the winter season should actually be called the snuffly season, but as the Bayer Nazol campaign illustrates, that might not have to be the case for much longer. With the help of this particular nasal spray, people suffering from seasonal colds will be able to bypass the plugged nose stage.

Conceived by BBDO, an ad agency based in Moscow, Russia, the Bayer Nazol campaign is a series of illustrations that beautifully show how this product, "Wakes your nose up to the smells of the world," as its tag line states. From the calm countryside to the bustling city streets, the Bayer Nazol campaign captures a colorful world that really depicts how wonderfully smelly everything really is. Stats for Psychedelic Sniffer Ads Trending: Older & Chilly
Research: 1,578 clicks in 233 w
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Concept: Bayer Nazol Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: gothic illustration campaigns, human-devouring animal ads, and skin cancer campaigns.