The new Bath and Body Works Signature Collection has been packaged in seasonally appropriate designs boasting fun, floral prints and tropical designs. The packaging was designed by Established and is extremely eye-catching and enticing.
The Bath and Body Works Signature Collection contains five different packaging designs, all of which are plastered in vibrant summertime colors. While one of the designs exudes tropical qualities complete with palm trees and neon sunsets, others exhibit romantic roses and flirty flowers. The collection is made up of five different series of lotions, creams, powders and perfumes including Cherry Blossom, Into the Wild, Country Chic, Carried Away and Dark Lilac. While the names of each line are alluring, the packaging alone is enough to make anyone drawn to the Bath and Body Works Signature Collection.
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Research: 3,694 clicks in 258 w
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Concept: Bath And Body Works
Related: 60 examples / 46 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: 28 putrid perfumes, sanguine scents, and bright skin care branding.
Floral Fantasy Packaging
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