I have to say, the Bardill Sport ad campaign is pretty clever. At first it may be confusing since you can't actually see the outdoor and sport gear that they are advertising in these print ads. What it does, however, is show just how hardy and useful their gear is. In the most tricky and messy situations, Bardill Sport will have you covered (quite literally).
Conceived and executed by Switzerland-based ad agency Publicis Communications, the Bardill Sport ad campaign depicts splashy surroundings, from lakes to puddles. With the tag line 'We've got what it takes' superimposed, the ads label all the gear the person creating those splashes shows that that really is the case. You know they are protected.
Stats for Splashy Athletic Campaigns
Trending: Older & Chilly
Research: 1,255 clicks in 251 w
Interest: 4 minutes
Concept: Bardill Sport
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: scary vegetarian campaigns, political pencil campaigns, and stirring sport campaigns.
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