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The Bardill Sport Print Ads Shows Hardy Gear in Use

By: Meghan Young - Published: Jul 12, 2011 • References: bardill-sport.ch and ibelieveinadv
I have to say, the Bardill Sport ad campaign is pretty clever. At first it may be confusing since you can't actually see the outdoor and sport gear that they are advertising in these print ads. What it does, however, is show just how hardy and useful their gear is. In the most tricky and messy situations, Bardill Sport will have you covered (quite literally).

Conceived and executed by Switzerland-based ad agency Publicis Communications, the Bardill Sport ad campaign depicts splashy surroundings, from lakes to puddles. With the tag line 'We've got what it takes' superimposed, the ads label all the gear the person creating those splashes shows that that really is the case. You know they are protected.