The BankSimple app has the potential to catch with people who are frustrated with their banking fees. In addition, BankSimple is offering great customer service. It will be interesting to see what kind of reception this great product will receive when it is released.
Implications - Consumers live busy lives and are continually looking for ways to be more efficient. Simplified online banking from a smartphone means that consumers can process bills and check their balance when they have a free moment. Companies should finds ways to use new technologies to makes the lives of their consumers more efficient.