The fact that the Banana Popsicle allows one to peel down part of the frozen treat to reach the center is quite bizarre. The packaging for the popsicle features a monkey and the Nestle logo in the top corner. I am curious as to if and when this uniquely designed Banana Popsicle will make its way over to the western hemisphere
Implications - Businesses that offer consumers products with interactive qualities or characteristics will fare well in today's industry. Consumers will not only be able to engage with the product, they will also able to control their own consumer experience to a certain degree.