Pink Flamingo Pizza's Inflatables Help Mark the Spot

By: Alex Covert - Published: Dec 7, 2008   Updated: Jun 16 2011 • References: pinkflamingopizza & springwise
Pink Flamingo is a Parisian pizzeria with a novel form of delivery. Already known for their unique pizza names and toppings, Pink Flamingo now gives out pink, helium-filled balloons with each order. No, it's not just a have-a-nice-day gesture. The balloons help the delivery person to find the drop-off point. People who order a pizza can have it delivered to the location of their choice. Clever.

Implications - There is no easier way for a corporation or brand to create immediate brand awareness than by altering a time-honored tradition with a ridiculous publicity gimmick. By thinking outside of the box and unabashedly maintaining a marketing gimmick, the company can capitalize on the attention by offering a strong product to consumers whose interest sparked from the PR stunt. Stats for Balloons as Delivery Drivers' GPS Trending: Older & Chilly
Research: 3,249 clicks in 389 w
Interest: 4 minutes
Concept: Balloons As Delivery Drivers' GPS
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: pizza vending machines, papa john's guerilla ad, and $3700 pizza.