Pink Flamingo Pizza's Inflatables Help Mark the Spot
Implications - There is no easier way for a corporation or brand to create immediate brand awareness than by altering a time-honored tradition with a ridiculous publicity gimmick. By thinking outside of the box and unabashedly maintaining a marketing gimmick, the company can capitalize on the attention by offering a strong product to consumers whose interest sparked from the PR stunt.Stats for Balloons as Delivery Drivers' GPS Trending: Older & Chilly
Traction: 3,209 clicks in 320 w
Interest: 4 minutes Concept: Balloons As Delivery Drivers' GPS
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Segment: Neutral, 18-35 Comparison Set: 11 similar articles, including: pizza vending machines, papa john's guerilla ad, and $3700 pizza.