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The Balenciaga Spring 2012 campaign contrasts the modern structure of the brand's fashion designs with a disheveled backdrop. Even the hairdo, which was styled by Guido Paulo, is messy and the makeup by Pat McGrath is seriously smudged. The models have a dark, grungy look that the Balenciaga Spring 2012 appears to entirely embracing.

Shot by photographer Steven Meisel, the Balenciaga Spring 2012 campaign stars Juliane Gruner, Laura Kampman, Rosie Tapner and Kirstin Liljegren. The rigid silhouettes and clean lines of the collection are masterfully styled by Marie-Amelie Sauvé. Full of dimension, this ad campaign shows a new type of fashionista; one who has an appreciation for style as well as a relaxed and carefree lifestyle.

Interestingly, the Balenciaga Spring 2012 campaign uses a cold light that makes the setting look almost sterile.