Bagvertising is one of those things that keeps getting better. It makes perfect sense that advertisers are cashing in on this form of free advertising.
These are seriously clever. Again the clever money would be on making them as amazing as possible so they are kept and reused as much as possible.
Implications - The advertising industry has been abuzz since the complete takeover of the Internet, ultimately changing the way consumers communicate and thus, changing the way they can be reached. Thus, ad agencies are turning to more unconventional methods of advertising, such as this ad seen in a shopping bag. Essentially, creativity in advertising goes beyond copywriting and art direction.
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Starving Children in Grocery Bags
Experiential Lifestyle Stores