TopShop Sells Biker Wellies that Make Hells Angels Look Like Sissies
For $44, you can look like a hardcore biker chick and keep your feet dry!
It doesn't have to be raining to pull out a stylish pair of wellies!
Implications - Consumers are continually looking for ways to express their individuality. Products that become too ubiquitous in the marketplace are perceived of as bad by consumers who consider themselves hipper than most. By offering the same functional product with a slight variation, companies can engage with these consumers in a meaningful manner.Stats for Badass Rain Boots Trending: Older & Mild
Traction: 9,264 clicks in 296 w
Interest: 4 minutes Concept: Badass Rain Boots
Related: 60 examples / 46 photos
Segment: Females, 18-55 Comparison Set: 22 similar articles, including: rebellious raingear, designer rain boots, and stylish rain boots.