Rockstar

The Bacardi Elixir Campaign Has an Intoxicating Appeal

By: Alex Scott - Published:   Updated: Jun 20 2011 • References: gregcrossley & behance.net
We all like to think that advertising has no effect on us, but after flipping through the Bacardi Elixir campaign, I suddenly find myself craving mojitos -- and it's only 11 in the morning!

Created by Greg Crossley, the Bacardi Elixir campaign features some amazing photoshopping and beautiful models that just make you want to drop everything you're doing to go hit up a sunny patio.

Implications - In a market with a variety of competing companies vying for consumer attention, creative and memorable branding and advertising lie at the core of consumption levels. The use of color, photoshop and virtually anything that sets the brand apart in the minds of consumers will result in higher levels of public interest in the given product.

Stats for Dripping Liquor Ads Trending: Older & Average
Traction: 9,357 clicks in 231 w
Interest: 4 minutes
Concept: Bacardi Elixir Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: graffiti-inspired liquor bottles, your house shaken and stirred by bacardi, and walking billboards.