The Axe 'Women's Day' Ad Features Soaring Undergarments

By: Allison Love - Published: Aug 26, 2010 • References: theaxeeffect & adsoftheworld
The Axe 'Women's Day' print ad features pretty lacy bras being tossed into the air with no regard. The men's deodorant company is attracting men with this ad, which features the slogan, 'Liberation! Happy Women's Day, Guys. The AXE Effect.'

The ad is cute and clever, showcasing Axe's approach to men and their choice of deodorant. The idea of bra-less women everywhere celebrating their position in society is definitely something to get a man riled up about. Stats for Bra-Tossing Print Ads Trending: Older & Chilly
Research: 2,441 clicks in 300 w
Interest: 4 minutes
Concept: Axe 'Women's Day'
Related: 85 examples / 65 photos
Segment: Males, 18-35
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