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Limited-Edition Festive Serums

Shiseido Offers Its Award-Winning Face Serum in Holiday Packaging

— December 20, 2021 — Marketing
Shiseido's award-winning face serum Ultimune has surprised users time and time again with "the power of science: The Lifeblood™" and now, the brand is also offering its high-performing product in festive packaging for the 2021 holiday season.

The award-winning face serum was just recently updated by Shiseido, with the help of a highly specialized team of scientists. The improved formula strives to activate the skin's inner defenses, helping to prevent aging damage and promoting circulation. The serum can be used for all skin types and Shiseido promises "visible changes in smoothness, radiance, and resilience." A green floral fragrance that is comforting to the user completes the product.

The holiday 2021 packaging features a playful ribbon design by artist Koji Iyama. It is available for consumers for a limited time.

Image Credit: Shiseido
Trend Themes
1. Festive Skincare Packaging - Beauty brands can offer limited-edition holiday packaging to boost sales and create excitement around their products.
2. Personalized Skincare - Brands can create personalized skincare products to cater to the unique needs of each consumer.
3. Science-backed Skincare - Beauty brands can develop products backed by scientific research and studies to appeal to consumers who prioritize results-driven skincare.
Industry Implications
1. Beauty Industry - Brands in the beauty industry can take advantage of limited-edition packaging and personalized skincare trends to entice consumers and increase sales.
2. Retail Industry - Retailers can collaborate with beauty brands to offer exclusive products with limited-edition packaging, creating excitement and increasing foot traffic.
3. Science and Research Industry - Scientific and research companies can partner with beauty brands to develop and test innovative skincare products with visible results.
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