Mercedes-Benz Created a Special Radio Campaign to Promote Its E Class

By: Laura McQuarrie - Jun 20, 2016
References: adsoftheworld
In order to show off its new E Class as its most autonomous vehicle design to date, Mercedes-Benz launched 'The Autonomous Radio Campaign.' This radio campaign involved using text-to-speech software in order to deliver real-time news in order to show off how the autonomous vehicle adapts to live road conditions in the same way.

The self-recoded campaign required no studios, actors or production, and included plenty of humor to intrigue drivers on the road. For instance, on the news of President Barack Obama meeting Queen Elizabeth for her 90th birthday, the station broadcasted clips like: "As her majesty greets the crowds who've come out to celebrate her birthday today, she can keep waving with one hand while she parks her E Class with the other."