Jeep Created an Automotive Marketing Stunt for Batman v Superman

By: Laura McQuarrie - Mar 24, 2016
References: battleoftherenegades & marketingmagazine
Jeep and Warner Bros teamed up to create a two-in-one movie and automotive marketing stunt.

The online promotion begins by having fans choose between a black Jeep Renegade model, representing Batman, or a blue Renegade for Superman. In the interactive experience, fans are challenged with the task of helping others when chaos strikes. All the while, the experience is like getting to virtually test drive the off-road capabilities of the newest model from Jeep.

After playing through the online experience, participants have a chance to enter their personal details in order to win prizes like movie tickets, themed driving experiences and more. This dynamic cinematic experience is a fun way to put fans behind the wheel and make them feel like heroes of their own.